Beauty Bloggers and Influencers You Should be Following
If you’re obsessed with natural beauty and natural beauty products, it’s safe to say that you spend a good amount of time watching your favourite beauty bloggers – when you’re not pressed against your mirror trying out hacks and new products on yourself. There is a reason that they are as successful as they are, and we love it when people share secrets and tricks of the trade – especially when these secrets and tricks lead to a more beautiful, and healthy body and skin.
We’ve come up with a list of ladies who are well known and respected for what they do – and have built entire industries around their names. Their recommendations, insider knowledge and love of products put them on our short list of who you should actively follow for tutorials, suggestions and more!
London-based Shirley appears to be all about fashion, but she has some incredible beauty tricks and tips, too. From wedding-guest beauty ideas to the ideal nude face, she's got you covered.
Where to follow: Instagram (@shirleybeniang), ShirleysWardrobe.com
Anna Gardner is a blogger who has been running Vivianna Does Makeup since about 2010. She currently has nearly 400,000 subscribers to her YouTube channel, and it's easy to see why. She is a true makeup and beauty addict and offers fantastic details about the products she reviews. Not only does she look at the luxury market, but she's also up for hunting out a big bargain, and who doesn’t love a bargain!
Where to follow: Instagram (@theannaedit), TheAnnaEdit.com
In the world of beauty vloggers, sisters Samantha Chapman and Nicola Haste are true veterans. They launched their YouTube channel eleven years ago and now have over two million subscribers. Their tutorials are easy to follow and entertaining, and range from Gwen Stefani to Halloween costumes, as well as more basic how-tos such as light contouring.
Where to follow: YouTube (@pixiwoo), Twitter (@NixiePixi and @Pixiwoos), PixiWoo.com
Formerly known as Essie Button, Estée Lalonde has been running her beauty and lifestyle blog for five years. As well as providing helpful beauty video tutorials on her YouTube channel, she shares an inside look at her life on Instagram, as well as her current favourite beauty buys. The gorgeous aesthetic that runs throughout her blog is total #goals.
Where to follow: YouTube (@essiebutton), Instagram (@esteelalonde), EsteeLalonde.com
Do you want easy yet incredible makeup tutorials? Makeup artist Lisa Eldridge's YouTube channel will show you everything from a daily beauty routine for work to giving you a step-by-step no-makeup look, pull out these videos when you want to nail a new style immediately. On Instagram, you'll get fun behind-the-scenes shots with many of her A-list clients.
Where to follow: YouTube (@lisaeldridgedotcom), Instagram (@lisaeldridgemakeup), LisaEldridge.com
If you know anything about British blog The Sunday Girl, you'll know that this is dedicated to review new products; there are no tutorials here. But that's just one of the reasons why this blog is so refreshing; it sticks to what it knows it does best. From perfumes to toothbrushes, as well as all the latest makeup launches, this has a lot to offer the makeup addict.
Where to follow: Instagram (@thesundaygirluk), Twitter (@TheSundayGirlUK), TheSundayGirl.com
Em and Lou of “A Style Album” know exactly what you need in your beauty wardrobe. Whether it’s a great-smelling candle (see BWG Botanics candle range here) or your perfect signature lippie, these are the ladies who can help you find those true classics.
Where to follow: Instagram (@astylealbum)
Fleur fearlessly leaves no beauty stone unturned. You’ll love her battle royale style reviews, all in a bid to find the definitive beauty champs, be it the next coveted cleansing balm or new miracle hair oil. Check out our ranges here.
Where to follow: Fleurdeforce.com
There are many things to love about Katie Jane Hughes's approach to beauty. Whether it’s the most gorgeous eye makeup tutorials you’ll ever see or a blow-by-blow account of getting microblading on her Instagram Stories, you’ll be hooked.
Where to follow: Instagram (@katiejanehughes), KatieJaneHughes.com
When you're tired of all the other beauty products, go to Cult of Pretty immediately. It's run by Ann Colville Somma, who has worked in the beauty industry for over a decade and works in product development and innovation, so she knows a thing or two about the hottest new beauty products.
Where to follow: CultofPretty.com
Fashion model Ruth Crilly has serious insider know-how. And with a modelling career, a masters and big-time beauty and parenting blogs all on the go, she also has a razor-sharp eye for fail-safe beauty finds.
Where to follow: amodelrecommends.com
Despite this blog's name, its approach to beauty is anything but. Expect bold, bright and breath-taking images from this contemporary site. In other words, it is the ideal place to find inspiration when you're tired of your old makeup routine and looking to kick-start a transformation.
Where to follow: Instagram (@beautyisboring), BeautyIsBoring.com
Fun is the word you’ll use to describe head Benefit makeup artist Lisa Potter-Dixon. Because that's exactly what you get—beauty tutorials with a slice of excitement. From advice on how to do wedding makeup to the fake freckle trend, you'll enjoy watching her videos as much as you will learning from them.
Where to follow: YouTube (@lisapotterdixon), lisapotterdixon.co.uk
The Queen of all things skincare, from fighting issues like acne and milia to breaking down the ingredients in our favourite products, Caroline Hirons is your go-to for mastering every complexion woe under the sun. One thing is for sure, she sorts the good stuff from the fluff.
Where to follow: Carolinehirons.com
Do you care about the environment and want to avoid toxic beauty products but can't seem to find decent products? Allow BWG Botanics and Katey Denno of The Beauty of It Is to be your guide. She often updates her Insta feed with great "green" product reviews. She's also an incredible makeup artist.
Where to follow: Instagram (@kateydenno), TheBeautyofItIs.com