As we’ve passed the halfway mark of 2021, we take a look at the beauty trends that have taken preference over the last couple of months. Perhaps you’ve never even heard of some of these – which gives you the rest of the year to discover and possibly add to your beauty routine.

Here are the biggest hair, makeup and skincare trends of 2021.

At-Home Peels and Masks

Pre-covid, many used to enjoy going to dermatologists and facialists, however, it comes as no surprise that at-home treatments went big, and still remain largely popular with the masses. With no access to salons and spa’s, many people began turning to products that allowed them to create a spa-like experience at home with the same professional-level results. Using a product like BWG Botanics Vitamin C Face Mask accelerates the production of both elastin and collagen, which helps to keep the skin looking plump and firm. Our Vitamin C Face Mask is deeply penetrating and can help to prevent premature ageing of the skin thus restoring a youthful, smoother appearance. It can also help to reduce acne blemishes and the appearance of large pores. Based on organic ingredients, you can rest assured that you’re receiving a fantastic at-home treatment, without any harmful chemicals or unwanted ingredients that may make the skin sensitive.

Given the increased strain that tech devices put on our necks these days, WGSN’s Beauty Director Jenni Middleton says that she also expects to see a growing number of beauty consumers investing in at-home masks and treatments focused on the delicate jaw and neck area. “Driven by increased time spent chin-down on devices and constantly seeing our faces on screen, dermatologists and aesthetic surgeons are reporting an increased demand for jaw and neck ‘tweakments’ to tackle sagging jawlines and necks,” says Middleton.

BWG Botanics has introduced a whole range of skincare accessories which include the Face Kit, which comes in six different variants. Face rolling tools are made typically from jade, rose quartz or another crystal, and are designed to gently massage the face and stimulate the lymphatic system to get rid of toxins, ease muscle tension, decrease puffiness and stimulate blood flow to increase your skin's glow. So easy to use, and yet you receive great benefits, from the comfort of your home.

At-home treatments have been a go-to solution for many and their skincare needs with more time being spent at home this past year. Smart beauty products and devices are going to continue to revolutionise beauty routines, producing results quicker, faster, easier, and with fewer side effects than ever before. 

Scalp Care is the New Skin Care

It’s time to start giving our scalps the same level of care and attention that we do our skin. The idea of skincare for the scalp continues to push into the mainstream this year, with more advancements in hair masks and scalp specific offerings. More specifically, people are starting to realise the benefits of natural products and are therefore incorporating these products into their haircare routines.

The scalp has huge wellness potential, particularly when it comes to aromatherapy, and how quickly essential oils applied there can bit your bloodstream.

Some of our favourite products include our Solid Roots Anti-Dandruff Oil, available with different scents, as well as our hair oils, and hair butters, allowing for maximum hydration and giving your scalp a natural, healthy boost.

Bath and Body Products

If there was ever a silver lining to all the stress and anxiety that 2020 and 2021 brought us, it is that a great deal of us have learnt the importance of selfcare. For many people, this meant investing in their beauty routine as a way to relax and boost their health and wellbeing. The focus on beauty for the emotional benefits, such as boosting the mood, energy-inducing, and stress-relieving masks, oils, home fragrances, and bathing products has driven the wellness industry to keep up with the demand.

We continue to transform our bathrooms into our own private spas, and items such as the Lavender Deep Soak Bath Bomb or the Body Pampering Butters are growing in demand. Even candles are gaining popularity, as they enhance the mood, look and feel of the home (and they smell great too!) To really experience the luxury of an at-home spa, make sure you take a look at our Selfcare shop for other body scrubs, brushes, massagers and more.

Shop BWG Botanics range of soy or wood wick candles here.

The New Hero Ingredient

Every year there is a new buzz around a new ingredient that does something fantastic. Ranging from mushrooms to bakuchiol, there is always something that people have not heard of or has been “newly discovered” and makes its way to the market, only to be replaced by the next best thing in the new year.

With “Covid-face” – the phenomenon of dull, sagging skin caused by more time indoors in front of screens and wearing masks — on the rise, consumers are looking for the best products to work their magic, hydrating, brightening and plumping like never before. Despite the numerous miracle products that may pop up over the years, people often revert back to their Hyaluronic ways. BWG offers the Hyaluronic Face Serum which locks in the goodness and promotes healthier, more supple skin. Increasing skin moisture and reducing the appearance of fine lines and wrinkles, how could this not be a winner?

All About The Eyes

If there was one segment of the make-up industry that thrived in 2020 (and continues to thrive) it is the eye category. With most people wearing masks while out and about, there has been a strong focus on the eyes when it comes to make-up and eyecare in general.

Rubbing, scratching, or scrubbing the area around your eyes can tug at the skin and make you more susceptible to lines and wrinkles in the future. You can combat this as best possible by using a product such as the Rejuvenating Eye Serum.

Whether you already practise these skincare trends or not, it’s worth looking into if the rest of the world is taking an interest.

To find out just how long you have to use a product before you should start seeing results, in general, changes to your skin will take at least a month, but you should follow a new routine for at least three months to gauge effectiveness.